Planning to expand your business? Do you want for consumers or other businesses to know more about your company? Well, there are many ways to do this. One of these ways is joining trade shows in malls or during business conference!
Trade shows have been proven to expand a company’s clientele due to the exposure of its products and services. Based on the study conducted by Simmons Market Research Bureau, 91% of its respondents have ranked trade shows as “extremely useful” as a source of product or services information and almost half these bought products and services at trade shows.
Since during trade shows, many other businesses are setting up their booth and even your competitors. So, how do you stand up against them or increase your traffic to your company’s booth? Simple, make your company’s booth stand out from the rest! Make sure you have attractive trade show flooring. Don’t just use the vicinity’s floor but reinvent it by placing a trade show carpet or place logo mats (mats with your company’s logo). Aside from that, you can also install a logo canopy to attract customers and prospects from the far side of the trade show hall.
Another trick for attracting more clientele in trade shows is by assigning a company representative that is accommodating, patient and tactful since trade shows is an avenue of first impressions to you would be customers.
So, when some event organizers invite you for a trade show, don’t decline. Accept the invitation, prepare for it, make a lasting impression and make more money in the future!