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How to Track and Measure Success in Social Media

social media successSocial media is one of the biggest buzzwords of 2009. You can’t even turn on the news without hearing terms like tweet, poke, event invitation, or profile wall. We see it in commercials, on billboards and even celebrities, athletes and government officials are using it.

While a select few — Guy Kawasaki — have learned how to harness and monetize their social media status, many companies are still looking for ways to use social media to make sales, broaden their reach and grow their company.

As more and more companies begin to use social media marketing, this question follows, “How do you measure social media success?” (…)
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