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Social Media
5 Ways to Prevent Social Media Disaster
Oct 7th
As the NFL season kicks off in the U.S., I’m just waiting for this year’s top end zone celebration to be someone pulling an iPhone out of their pants and sending out a tweet or updating their Facebook status with a misplaced comment that reveals the team’s new playbook.
Social media continues to pop up in unexpected places. But, what’s wildly entertaining for us, could be considered disaster to an NFL team. In fact to prevent loose lips (or careless keyboarding), the NFL has created strict social media guidelines for players on game day.
The popularity of social media, has caused many disasters for corporations around the globe including(…)
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How to Measure Success in Social Media Part Two
Sep 25th
Last week I discussed how as a company or a business you can measure success with social media marketing. I stressed the importance of choosing the right metrics (ie: click-through-rates not twitter followers) and suggested some software that could help.
Today I’m going to get into more specific ways you can measure social media success. (…)
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How to Track and Measure Success in Social Media
Sep 18th
Social media is one of the biggest buzzwords of 2009. You can’t even turn on the news without hearing terms like tweet, poke, event invitation, or profile wall. We see it in commercials, on billboards and even celebrities, athletes and government officials are using it.
While a select few — Guy Kawasaki — have learned how to harness and monetize their social media status, many companies are still looking for ways to use social media to make sales, broaden their reach and grow their company.
As more and more companies begin to use social media marketing, this question follows, “How do you measure social media success?” (…)
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